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Market intelligence

MARKET INTELLIGENCE

Know what is changing, see what sets you apart

Use employer insight and observed career data to understand your market, talent pipelines and position.

Built for university and school leaders

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EVIDENCE BEFORE DECISIONS

Market awareness is essential to institutional leadership.

Understand the signals. Decide where to act.

PERCEPTION

Does the market recognise your strengths?

Understand how employers perceive your institution and its graduates, and benchmark your position against relevant competitors.

Example of employer perception scores compared with the peer average

CHANGE

The market may be moving faster than your strategy.

See how employer expectations, jobs and skills are changing. Identify what matters most for your programmes and graduate employability.

Two engineers working on a robotic arm

IMPACT

Your graduates create value. Can you prove it?

Use graduate career evidence to understand your talent pipelines, identify relevant employers and sectors, and develop new relationships.

Example of graduate career trajectories over time

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WORK WITH US

Start with your question

Draw on existing intelligence

Use evidence already available: ask for your Opportunity Report, your peer benchmarks and a one-to-one walkthrough.

Request your Opportunity Report

Extend our ongoing research

Add your questions to our employer survey on needs and perceptions: ask for an Embedded Survey.

Add your questions

Build targeted evidence

Start from your own priorities: commission bespoke research from our team.

Commission research

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OUR EVIDENCE BASE

An active research capability, not a static database.

We may already have the evidence you need. It spans employer expectations, markets, sectors, organisations, jobs, skills and graduate careers. Two international studies refresh it every year, with targeted research activated when needed.

16

Years of employer surveys

125,000+

Direct employer voices, worldwide

21 million+

Career data points

5,000+

Universities and schools in employer and career data · GEURS & Digital Leaders

What they say about us...

“Employability is a real concern for our young people. I hope universities will listen to what employers are saying through this survey.”

Managing director

Logistic

Morocco

“This is a useful survey because it asks practical questions, not only general ones. We should have more dialogue like this with higher education”

Project Director

Energy

Brazil

“Jobs are changing quickly, and the skills we need are changing too. It is important that universities have access to employer feedback”

Product Director

Professional Services

Singapore

“Employability is a real concern for our young people. I hope universities will listen to what employers are saying through this survey.”

Managing director

Logistic

Morocco

Talk to our experts

WORK WITH US

Explore our other solutions.

From intelligence to action and recognition.

Act on Employability

Turn priorities into progress.

Assess performance, build internal capacity and strengthen employer cooperation through practical frameworks and expert guidance.

Explore Act on Employability

Recognition

Show where you stand out.

Give students a reason to choose you, employers a reason to recruit from you, and partners a reason to back you.

Explore Recognition

RESOURCES

Data, insights and perspectives to inform decisions

Studies, videos and expert analysis to anticipate employability trends and shape your next move.

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EXPERTS IN GRADUATE EMPLOYABILITY

Ready to turn evidence into competitive advantage?

What do you need to understand, improve or prove?